CASE STUDY
Growing House of Handsome
To The Best Barbershop In Edmonton
ABOUT THE COMPANY
House of Handsome is a barbershop brand in the Greater Edmonton Area. Founded in 2018, they have grown to 4 locations, and are now classed as a mid to high-end barbershop. The quality of haircuts, the number of different expertise, and spa services set them apart from the competition.
THE CHALLENGE
The owner at House of Handsome approached us during Covid, mentioning the struggle they were having growing the business. They had big aspirations for the brand but struggled to navigate the best way about growing the business. At this point, they only had 1 location with Covid having hit the business hard.
Objectives, Strategy & Implementation:
- The objective was to not only increase the number of customers at the original location, but prop up the House of Handsome brand to be able to expand to other areas in Edmonton and Alberta.
- We took a multi-prong approach to our strategy. First, we implemented a strong and consistent email marketing strategy to solidify the current client base and encourage word-of-mouth growth. We then ran social media ads to boost the brand image as well as woo clients with coupons to try the barbershop out. Lastly, we invested heavily into a Google Ads campaign that resulted in exponential growth of the client base. To round it all out, we implemented a long-term SEO strategy to organically ensure that the website was visible to anyone looking for a barber in the Edmonton area. All of these together allowed us to both grow the brand name, while simultaneously bringing in new clients consistently.
Results
- 1 Location -> 4 Locations
- First Haircut Revenue Generated: $427,901.25
- ROI: 4.34
- Unique Individuals Reached: 1,002,433
- How many times these people saw HOH ads in Edmonton: 6.7 times over a 2-year period
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